Tuesday, August 28, 2007

Its incredible. To look at the way "business as usual" is still conducted in America, you have to see the shining machine of the greatest productive economy on earth. What you may not see however, is the festering pool of looters and death-worshipers waiting with their knives ready, to cut their "fair share" from the market.

Ultimately, looters like wholesalers and their Washington-men, depend on the labor and creativity and drive of the American Industrialist to survive. The only means by which they can generate income (the term "make money" actually refers to the uniquely-American ability to turn productive effort into revenue) is to strangle the individuals that actually do make money.

Imagine, if you will; that you are a winemaker in Virginia. It is the end of August and you are enjoying a fantastic crop and making the best wine you have ever made. You sell your wine in your tasting room for $20 a bottle and people really want to buy it. You are approached by the Virginia representative of Southern Distribution Co. (The largest wine and spirits wholesaler in the country) that tells you, "you won't sell all of this wine."

Excuse me?

"You should sell it all to us and let us sell it for you. That way we can sell it in other states. But we are only going to pay you $7 a bottle."

Ummm, what? You will sell my wine for me and give me 35% of what I think that its worth? No, that's OK, thanks for the offer. I can send it direct to all of my customers from last year, and they will love it.

And with that, Southern Distribution activates it's Washington Man (that's you, WSWA) and starts throwing money at judges, claiming that "there is no credible way to verify the age of the purchaser through an anonymous online sale, and because carriers have repeatedly failed to ensure that deliveries to minors are prevented." Right, that's why Southern is bent out of shape. How could I have been so stupid?

It couldn't possibly be because every winery that sells direct-to-consumer threatens the system by which every distributor and their Washington Men skim from the best that winemakers have to offer. It threatens the elevated price points that the American consumer has to deal with, just so that the winemakers make a pittance from their sales. It threatens the grip that distributors have held over industrialists since Prohibition. It threatens the credibility of politicians that receive the favors of lobbyists like the WSWA. It threatens the "American Way of Life."

But what do we hear from them? "Combating the abuse of alcohol generally, and underage access to alcohol specifically." It sounds to me, that you are the ones abusing alcohol.

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