Why disconnect the dots?

It was important to me to choose a name that was reflective of my thoughts and not my industry. Similar to the approach that advocates of Web 2.0 praise new concepts that are "constructively disruptive to older models." The dilemma that I pose however, is: with a product such as wine, where taste is everything, how do you grow this up to a marketplace defined by analytics and numerical objectivity, while still giving respect to the inherently human efforts contained in the bottle?

So many people allow themselves to qualify wine based upon a 40 point scale that accounts for a handful of "expert" palates. From a web development perspective, it then becomes very easy to market wines based solely on their score. However from a real perspective, why should anyone be so distrustful in their own tastes to subject themselves to a demagogue? The point is this: If wine becomes a quantifiable commodity, the door is left wide open for wine to be homogenized. The film Mondovino does a disturbingly good service to the effect of scores/ globalization/ homogeneity on the wine industry at large.

The main motivation becomes, then, how we grow big and stay small (thanks, Howard Schultz) as an industry? Imagine, if you will, in twenty-five years if all wines labeled Cabernet Sauvignon tasted the same (basing the idea of a "good" wine on a handful of palates.) Now imagine if every cup of "good" coffee wore a Starbucks badge. Now imagine trying to discern a difference between a McDonalds cheeseburger, a Burger King cheeseburger, and a Wendy's cheeseburger. The latter are examples of homogenization.

"Constructive disruption of older models" is the only way to effectively combat the fusion of every unique and different product produced, into a grey, bland, homogenization of "acceptable" and "satisfactory."